YANIV BAR

Entrepreneur | International Business Development | Motorsport & Media
 

Yaniv is an Israeli entrepreneur, business professional and international rally driver with a strong passion for the automotive industry, premium travel experiences and building meaningful business partnerships.

With a professional background spanning tourism, automotive experiences, business development and international collaborations, Yaniv brings together commercial vision, entrepreneurial thinking and a passion for performance.

As the founder of YB Motorsport, he is developing an international platform that connects motorsport, media, technology, travel and lifestyle through authentic storytelling and strategic brand partnerships.
 

Yaniv's business experience includes developing premium automotive and travel experiences, working with international partners and creating opportunities that connect brands, customers and commercial markets.

His approach focuses on building long-term relationships, identifying new business opportunities and transforming ambitious ideas into practical commercial projects.
 

Alongside his business activities, Yaniv has competed in international rally events across Europe, including the United Kingdom and Finland, achieving class victories and competitive championship results.

For Yaniv, motorsport represents much more than competition. It is a powerful environment where innovation, technology, teamwork, determination and business opportunities come together.
 

Through YB Motorsport, Yaniv is developing Italy 2027 – More Than a Rally, an international motorsport and media project built around six Italian gravel rally events and a six-episode television content series.

The project is designed to bring brands into the story through technology, tourism, innovation, lifestyle and meaningful content integration.

Working with production and media distribution partners, the initiative aims to create an international platform connecting sporting performance with commercial storytelling and brand exposure.

Beyond Racing. Beyond Borders. Creating Opportunities.